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Caro holds a Master’s degree in Multilingual Communication from KU Leuven and a Bachelor’s degree in Communication Management – Event & Experience from Thomas More. With over six years of experience in marketing, communication and digital strategy, she has developed strong expertise in content, campaigns and brand management. She has worked for organisations such as Maasmechelen Village, Bleckmann and Colruyt, where she was responsible for digital brand activations, internal communication and CRM campaigns. Caro combines strategic vision with creative execution and knows how to position brands in a consistent and impactful way in the market
Managing and optimising websites, coordinating digital campaigns and implementing loyalty programmes in Salesforce. Creating content, visuals and e-marketing flows with a focus on brand consistency and conversion.
Developing internal communication campaigns, creating content calendars and supporting employer branding initiatives.
Overseeing and executing marketing projects, drawing up planning schedules, tracking budgets and communicating with partners and stakeholders.
Migrating and managing websites (Drupal, Sitecore), implementing SEO, content marketing and social media strategies. Experience with email campaigns and performance analysis.
Managing client portfolios, copywriting, ad management and project coordination for various brands in both B2B and B2C contexts.
Microsoft Office 365 (Word, Excel, PowerPoint, Teams, SharePoint, Forms), Photoshop, InDesign, Illustrator, Mailchimp, Drupal, Canva, WordPress, Facebook Business Manager, Google Analytics, Google Ads, LinkedIn Campaign Manager, Sitecore, Jira, Confluence, Salesforce Marketing Cloud, Salesforce Loyalty Management, Contentful, Legal Gateway, Brightcove, Umbraco, MappedIn, Liveclicker
• Dutch: Fluent
• English: Professional
• French: Intermediate
• German: Intermediate
• Italian: Basic
• Bachelor’s in Communication Management – Event & Experience (Thomas More, 2016)
• Master’s in Multilingual Communication (KU Leuven, 2017)
• Erasmus Programme – Università degli Studi di Padova (2014)