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Severiano holds a Master’s degree in Management – International Marketing & Strategy from Hasselt University, following a Bachelor’s degree in Communication Management – Digital Media Management from Thomas More. With experience working for brands such as Samsung, Telenet and Astra Sweets, he has built strong expertise in marketing campaigns, digital communication and employer branding. Combining analytical thinking with creativity, he knows how to turn marketing strategies into high-performing campaigns with measurable results.
Developing and executing digital marketing plans, defining target audiences, KPIs and channel mix, analyzing performance and advising on optimizations.
Planning and publishing organic content, coordinating social media channels, managing communities, creating content calendars and monitoring trends.
Setting up, monitoring and analyzing advertising campaigns via Google Ads, Meta, LinkedIn and Pinterest. Developing offline and online communication materials and coordinating creative productions such as photo and video shoots.
Creating visuals and videos, writing blogs, newsletters, website content and internal communications. Setting up email campaigns and templates in CRM and mailing tools.
Monitoring website performance via Google Analytics, setting up heatmaps and surveys, reporting on social media metrics and analyzing campaign results.
Facilitating working groups, acting as a single point of contact (SPOC) between teams, collaborating with marketing agencies and managing planning, briefings and JIRA workflows.
Microsoft Office, Canva, WordPress, Hootsuite, Adobe CC (Photoshop, InDesign, Premiere Pro), SPSS, Drupal, Mailchimp, Google Analytics, Meta Business Suite, Ads Manager, Moz, Jira, Sparkcentral, Hotjar, SharePoint, Asana, Supermetrics