Jolien

Within diverse marketing and branding projects, Jolien supports organizations with strategic issues around positioning, campaigns and digital growth. She brings structure to marketing approaches, monitors brand consistency and switches smoothly between strategy, execution and stakeholder alignment.

Jolien developed and implemented omnichannel marketing strategies that were closely aligned with business objectives. She translated market, trend and competition analyses into clear strategic choices and concrete marketing plans with clear KPIs.

She took end-to-end responsibility over campaigns, from strategic objectives to creation, launch and evaluation. Jolien directed product launches and strategic activations and ensured consistent messaging across all channels.

Jolien led digital optimization projects with a focus on conversion, performance and efficiency. She improved email marketing flows, segmentation and marketing automation and worked data-driven on sustainable digital growth.

She managed multidisciplinary marketing teams and coached team members in their growth and collaboration. She also worked closely with management, sales and external partners to align commercial and marketing objectives.

Jolien guided branding and rebranding projects and monitored brand identity across all touchpoints. She streamlined communications, developed clear value propositions and ensured consistent internal and external messaging.

Microsoft Excel – Word – PowerPoint – Teams – Google Stack – Slack – Notion – ChatGPT – Canva – Adobe Illustrator – Klaviyo – Shopify – WordPress – Google Analytics (basic) – Microsoft Dynamics CRM (basic)

1. Dutch: Perfect
2. English: Professional
3. French: basic

• Master’s degree in Applied Economics
• Bachelor of Socio-Economic Sciences
• Erasmus Marketing
• Training Graphic Designer