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Daniel is a versatile Digital Marketing Strategist, holding a Bachelor’s degree in Business Management – Marketing/Multimedia, complemented by additional training in graphic design. With over seven years of experience in digital marketing, branding, performance analysis and content creation, he has been working via clearXperts since 2021 to lead strategy-driven and optimization-focused campaigns. His expertise spans content and social media management, conversion rate optimization (CRO), SEO/SEA and the deployment of loyalty and e-commerce platforms, all powered by a creative, data-driven approach.
From concept development to reporting on national and local marketing campaigns, including stakeholder management, budget tracking and agency coordination.
Writing and producing digital content for social media, websites, newsletters and loyalty apps, with both visual and textual adaptations.
Setting up dashboards, tracking KPIs, running A/B tests, CRO optimization and analyzing user journeys and channels to continuously improve marketing efforts
Managing over 100 social channels, community engagement, advertising, reporting and advising editorial teams in the media, energy and retail sectors
Optimizing websites and e-commerce platforms (including Amazon), running search engine campaigns, UX analysis and managing conversion funnels.
Salesforce Marketing Cloud, Mailchimp, Flyx, Meltwater, Google Analytics, Google Data Studio, Google Search Console, Facebook Business Manager, AdWords, DoubleClick, Contentsquare, Tableau, Qliksense, Kontentino, Creator Studio, Selligent, Crowdtangle, OBS, Photoshop, Illustrator, InDesign, Premiere Rush, WordPress, SAP, Drupal.