Laurien

Laurien adapted international campaigns to the local market context, ensuring maximum relevance and impact. She drafted briefings and timelines, closely monitored campaigns, and managed budgets for offline visibility.

She led the end-to-end rollout of retail installations, from briefing to completion. Laurien aligned commercial objectives with the sales team and translated them into clear guidelines for creative and production partners.

Laurien was responsible for the strategy, creation, and distribution of POS materials and retail campaigns. She optimized the types and volumes of materials and supported commercial objectives with targeted activations.

She developed visual concepts and marketing assets for both online and offline applications. Laurien ensured consistent branding across all channels and oversaw the visual identity in collaboration with internal and external stakeholders.

Laurien implemented online marketing strategies using social media and email marketing. She optimized website content, managed advertising campaigns, and developed targeted newsletters to increase engagement and conversion rates.

Microsoft Word, Excel, PowerPoint, Photoshop, Illustrator, InDesign, Animate, WordPress, Google Analytics, SAP, Asana, Mailchimp

1. Dutch: Native
2. English: Professional
3. French: Professional

• Bachelor’s in Communication Management – Advertising
• Graphic Design Program
• Google Ads Basics
• Video Marketing – Maximum Impact
• Video Marketing – Filming & Editing with a Smartphone