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Cedric holds a bachelor’s degree in Business Management – Marketing, supplemented by a program in Office Management – Cross-Media Management, and has approximately three years of experience in digital marketing and performance-driven environments. He combines technical expertise with an analytical mindset and excels in digital channels, web analytics, and online campaigns. Cedric works in a data-driven manner, contributes ideas on optimizations, and easily bridges the gap between marketing and IT. He thrives on complex digital challenges and delivers scalable, measurable solutions. His approach is structured, hands-on, and results-oriented.
Within digital marketing projects, Cedric helps organizations manage and optimize their online channels. He focuses on performance, analytics, and technical marketing issues, and brings structure to digital ecosystems.
Cedric managed and optimized multiple websites using various CMS systems. He was responsible for content management, technical optimizations, and improvements to user experience and performance.
He set up web analytics environments and managed reporting on user behavior and conversions. Cedric worked with tag management, consent management, and analytics tools to ensure reliable data insights.
Cedric conducted SEO audits and optimizations and managed SEA campaigns across various platforms. He optimized targeting, budgets, and campaigns based on data and performance insights.
He set up performance campaigns on social media and advertising platforms, including pixel implementations and reporting. Cedric worked continuously to optimize reach, conversion, and return on investment.
Cedric analyzed websites and digital workflows and carried out conversion optimizations and A/B tests. He combined data analysis with experiments to systematically improve digital results.
Google Analytics, Google Tag Manager, Google Ads, LinkedIn Ads, Facebook Business Manager, Adobe Analytics, Adobe Launch, Google Search Console, Semrush, Screaming Frog, Mailchimp, ActiveCampaign, Sitecore, WordPress, NopCommerce, Unbounce, Hotjar, Canva, Adobe Creative Cloud, Microsoft Word, Excel, PowerPoint
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