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Joyce holds a degree in Media & Entertainment Business and has over six years of experience in marketing communications, content creation, brand activation, and digital campaigns. She has worked for a variety of organizations, including BMW Tanghe, 4P Square, and iReachm.com, where she was responsible for strategic marketing planning, social media, email marketing, rebranding, and event organization. Joyce combines creative talent with analytical insight to deliver campaigns that are not only engaging but also deliver results. Her approach is structured, hands-on, and fully focused on brand consistency and customer experience.
Managing internal and external communications, creating social media content, and developing graphic materials and video productions in accordance with corporate branding guidelines.
Coordinating multichannel campaigns, increasing brand awareness, and supporting lead generation. Implementing brand activations, POS materials, and event experiences that attract high attendance rates.
Manage and optimize email campaigns, perform segmentation and copywriting, analyze CTRs and conversions, and create dashboards in Salesforce.
Strong growth on social media channels (including a 264% increase on LinkedIn), managing accounts, and strengthening brand communication and engagement.
Carrying out rebranding projects, creating brand guidelines, and developing visuals, motion design, and web content.
Drafting marketing briefs, collaborating with external agencies, coordinating design and production processes, and supporting sales in prospecting campaigns.
Organizing corporate and client events, managing booth construction, logistics, registrations, activations, and following up on client feedback.
Microsoft Office (Word, Excel, PowerPoint), Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Lightroom, Premiere Pro), Salesforce, Teamleader, HubSpot, Mailchimp, Pardot, WordPress, Powtoon, Monday, Hootsuite, Canva, idloom, Websolve, PiwikPro, SharePoint
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